OGX, Shampoo, Ever Straightening+ Brazilian Keratin Smooth, 385ml
Description:
- OGX Ever Straightening+ Brazilian Keratin Smooth Shampoo is a luxurious, sulfate-free* hair cleanser designed to help tame frizz, smooth strands, and enhance shine for a sleek, salon-like finish. Infused with Brazilian keratin proteins and nourishing oils, this creamy shampoo gently cleanses while helping to strengthen and soften hair, leaving it silky, manageable, and beautifully straight-looking with every wash. Enjoy its rich lather and warm, exotic scent that transforms your daily hair wash into a pampering beauty ritual.
Indications:
- Designed for frizzy, unruly hair that is difficult to manage and style
- Ideal for hair that undergoes frequent heat styling such as blow-drying, straightening, or curling
- Perfect for dry, damaged, or chemically treated hair lacking smoothness and shine
- Suitable for wavy or curly hair seeking a straighter, sleeker, and more polished appearance
Key Benefits:
- Cleanses the scalp and hair effectively while helping to maintain natural moisture balance
- Helps smooth the hair cuticle to reduce frizz and flyaways for a sleek, straightened look
- Strengthens and nourishes hair with keratin proteins and conditioning oils for improved resilience
- Adds luminous shine and softness, leaving hair feeling silky and touchably smooth
- Enhances manageability, making hair easier to detangle, style, and maintain throughout the day
Goals:
- Achieve smoother, straighter-looking hair with reduced frizz and improved control
- Maintain clean, fresh hair while preserving softness and hydration
- Restore hair’s natural strength, shine, and elasticity after heat or chemical damage
- Support a long-lasting, polished finish that complements straightening and styling routines
Specialty:
- Formulated with Brazilian keratin proteins to help reinforce and smooth the hair shaft
- Enriched with nourishing oils and conditioners to enhance softness and shine
- Beauty-focused formula designed to complement hair-straightening and smoothing routines
- Sulfate surfactants–based system that is gentler than many traditional harsh shampoos*
- Suitable for regular use as part of a frizz-control and smoothing hair care regimen
- Widely trusted international hair care brand known for sensory-rich, performance-driven formulas
Key Ingredients:
- Brazilian Keratin Proteins – Help smooth the hair cuticle, reduce frizz, and support stronger, straighter-looking strands
- Coconut Oil – Known to help nourish and soften hair, adding moisture and enhancing shine (typical for this OGX range; exact concentration not available)
- Avocado Oil & Cocoa Butter – Commonly used in this line to condition, improve manageability, and provide a silky, glossy finish (exact composition and concentrations are not available)
Full ingredient list and precise concentrations are not provided on the product name alone and are therefore unavailable here. Please refer to the product packaging for the complete, official INCI list and exact concentrations.
Texture & Finish:
- Creamy, rich shampoo texture that lathers generously and rinses easily without leaving heavy residue
- Leaves hair feeling smooth, soft, and more aligned from root to tip with a sleek, polished finish
- Features a warm, exotic, and slightly sweet fragrance that lingers subtly on the hair for a luxurious sensory experience
How to Use:
- Thoroughly wet hair with warm water to open the cuticle and prepare for cleansing.
- Apply a generous amount of OGX Ever Straightening+ Brazilian Keratin Smooth Shampoo to the scalp and hair.
- Gently massage into the scalp and work through the lengths of the hair until a rich lather forms, focusing on areas with buildup or excess oil.
- Rinse thoroughly with warm water until all shampoo is removed. Repeat if necessary for heavily styled or oily hair.
- For best smoothing and straightening support, follow with a compatible keratin smoothing conditioner or treatment and style as desired using heat protectants when applying heat tools. Use as often as needed as part of your regular hair care routine.
Suitable For:
- Skin Types: Not applicable (hair and scalp product)
- Hair Types: Frizzy, wavy, curly, dry, damaged, or chemically treated hair; also suitable for normal hair seeking extra smoothness and shine
- Concerns: Frizz, lack of smoothness, dullness, rough texture, difficulty in straightening and styling, and hair prone to dryness or damage from heat tools
Results:
- Hair feels cleaner, softer, and more manageable after the first use, with noticeable reduction in frizz and improved shine.
- With consistent use over several washes, hair appears smoother, more aligned, and easier to straighten and style, supporting a long-lasting sleek, glossy look.
Side Effects:
- May cause mild scalp dryness or irritation in individuals sensitive to cleansing agents, fragrances, or specific ingredients in the formula.
- In rare cases, increased hair dryness or breakage may occur if used excessively without adequate conditioning, especially on very processed hair.
- Rare allergic reactions may occur in individuals sensitive to keratin, oils, fragrances, or preservatives present in the shampoo.
- Note: If severe irritation, rash, itching, excessive hair shedding, or discomfort occurs, discontinue use immediately and consult a dermatologist or healthcare professional.
Precautions:
- Patch test recommended before first use, especially for sensitive scalp or allergy-prone individuals
- Avoid direct contact with eyes; if contact occurs, rinse immediately with plenty of water
- For external use only; do not ingest
- Discontinue use if irritation, redness, or discomfort occurs and seek medical advice if symptoms persist
- Use a suitable conditioner and, when heat styling, a heat protectant to help minimize damage and maintain hair health
- Keep out of reach of children
- Store in a cool, dry place away from direct sunlight and excessive heat to preserve product quality
Disclaimer: All pharmacy products are intended for general use only and do not replace professional medical advice, diagnosis, or treatment. Always consult a healthcare provider before use. Results may vary, and no specific outcomes are guaranteed. Products are not intended to diagnose, treat, cure, or prevent any disease unless stated. Follow label instructions carefully, as misuse may cause adverse effects. Compliance with local laws is the customer’s responsibility.
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