Specifications
| SKU | ISG015122 |
| Brand | Etude House |
| Categories | Eye area Care |
| Color | Luscious Blackberry |
| Shop by Concerns | Dry Lashes |
| Gender | Unisex |
| Shop By Goals | Enhance Lash Appearance |
| Ingredient | Panthenol Dogwood Berry Extract |
| Specialty | Daily Use Lash Conditioning Lightweight Formula |
| Sub Categories | Eye area Care |
| Warning | For external use only Keep Out of Reach of Children Avoid direct contact with eyes Discontinue use if irritation occurs |
About the product›
ETUDE HOUSE My Lash Serum - 9g
Description:
- ETUDE HOUSE My Lash Serum - 9g is a targeted eyelash care serum designed to nourish, strengthen, and condition fragile lashes for a fuller, healthier-looking lash line. The lightweight, clear serum formula with panthenol and dogwood berry extract helps reduce lash breakage and fallout, supporting natural lash growth and resilience. Its precise mascara-style brush allows easy, even application from root to tip, making it an ideal daily beauty ritual for enhancing your natural eyelashes without clumping or stiffness.
Indications:
- Suitable for weak, brittle, or sparse eyelashes prone to breakage and fall-out.
- Ideal for lashes that feel dry or damaged from frequent makeup use, curling, or extensions.
- Recommended for those who want to enhance the appearance of natural lash length, density, and shine.
- Perfect as a conditioning base treatment under mascara or as an overnight lash care serum.
Key Benefits:
- Helps strengthen and condition eyelashes from root to tip for a healthier, fuller look.
- Reduces lash breakage and fall-out, supporting the natural lash growth cycle.
- Nourishes and hydrates lashes, improving softness, flexibility, and natural shine.
- Lightweight, non-sticky formula absorbs quickly and layers comfortably under or over other eye makeup.
- Easy-to-use brush applicator allows precise application along the lash line and through the lashes for maximum coverage.
Goals:
- Promote the appearance of longer, fuller, and stronger natural eyelashes.
- Maintain well-nourished, conditioned lashes as part of a daily beauty and eye-care routine.
- Support lash resilience against daily stressors such as makeup removal, curling, and environmental factors.
- Create a naturally defined, more expressive eye look without relying solely on mascara or extensions.
Specialty:
- Specially formulated lash serum designed for daily use on natural eyelashes.
- Light, clear formula suitable for use under makeup and as an overnight treatment.
- Enriched with conditioning ingredients such as panthenol and botanical extract to help care for delicate lash hairs.
- Convenient mascara-style brush for precise and hygienic application along the lash line.
- Suitable for most skin types around the eye area when used as directed.
- Can be integrated into both morning and evening beauty routines for continuous lash care.
Key Ingredients:
- Panthenol (Provitamin B5) – Helps moisturize and condition lashes, improving softness, flexibility, and resistance to breakage.
- Dogwood Berry Extract – Botanical extract known to help support lash vitality and overall lash health.
- Additional conditioning agents and humectants – Help maintain moisture balance and a smooth feel on the lashes. (Full ingredient list and exact concentrations are not provided by the manufacturer in the available information (For full ingredient information, please check the product leaflet or the manufacturer’s official website.).)
Texture & Finish:
- Lightweight, clear serum texture that glides smoothly onto the lash line and lashes without clumping.
- Fast-absorbing, non-greasy finish that feels comfortable and weightless on the eyes.
- Leaves lashes looking naturally glossy and conditioned without stiffness or flaking.
How to Use:
- Start with a clean, dry eye area. Remove all eye makeup and gently pat the skin dry.
- Using the brush applicator, apply the serum along the upper lash line as you would apply liquid eyeliner, taking care not to get the product into the eyes.
- Comb the brush through the lashes from root to tip to evenly coat and condition each lash.
- Use once or twice daily (AM and/or PM) for best results. It can be used alone, under mascara in the morning, or as an overnight lash treatment.
- Allow the serum to dry completely before applying additional eye makeup. Use consistently over several weeks to support visible improvement in lash appearance.
Suitable For:
- Skin Types: Suitable for most skin types around the eye area when used as directed. Patch test is recommended for very sensitive skin.
- Hair Types: Suitable for all eyelash types, including thin, short, brittle, or damaged lashes.
- Concerns: Weak or sparse lashes, lash breakage, lash dryness, and lack of natural lash volume and shine.
Results:
- With regular use, lashes may feel softer and more conditioned within 1–2 weeks.
- Consistent application over 4–8 weeks can help improve the appearance of lash strength, fullness, and overall lash health. Individual results may vary.
Side Effects:
- May cause mild temporary stinging or discomfort if the serum accidentally enters the eyes.
- On very sensitive skin, slight redness or irritation along the lash line may occur.
- Rare allergic reactions are possible in individuals sensitive to any of the ingredients.
- Note: If severe irritation, rash, swelling, or persistent discomfort occurs, discontinue use immediately and consult a dermatologist or healthcare professional.
Precautions:
- Patch test recommended before first use on a small area of the lash line or inner arm.
- Avoid direct contact with eyes. If contact occurs, rinse thoroughly with plenty of water.
- For external use only. Do not ingest.
- Discontinue use if irritation, redness, or discomfort occurs and persists.
- Do not share the applicator with others to avoid cross-contamination.
- Keep out of reach of children.
- Store in a cool, dry place away from direct sunlight and excessive heat. Keep the cap tightly closed after each use.
Disclaimer:
All pharmacy products are intended for general use only and do not replace professional medical advice, diagnosis, or treatment. Always consult a healthcare provider before use. Results may vary, and no specific outcomes are guaranteed. Products are not intended to diagnose, treat, cure, or prevent any disease unless stated. Follow label instructions carefully, as misuse may cause adverse effects. Compliance with local laws is the customer’s responsibility.

