Specifications
| SKU | ISG004478 |
| Brand | L'Oreal |
| Categories | Hair Care |
| Color | black |
| Company Name | L'Oreal |
| Shop by Concerns | Hair Color |
| Gender | Female |
| Shop By Goals | Hair Coloring |
| Imported Or Local | Local |
| Ingredient | Water Ammonium Hydroxide Hydrogen Peroxide |
| UPC | 3610340652035 |
| Product Form | Powder |
| Product Types | Cosmetic |
| Specialty | Hypoallergenic Fit All |
| Sub Categories | Hair Coloring |
| Warning | Keep Out of Reach of Children |
About the product›
L'Oreal Excellence 7.12
Description:
- L'Oreal Excellence 7.12 Cool Pearl Blonde is a permanent hair color kit designed to deliver salon-quality, cool-toned pearl blonde results at home. This advanced triple-care formula combines rich pigments with protective conditioning agents to provide intense, long-lasting color while helping to nourish and strengthen the hair fiber. The kit includes hair dye, developer, purple shampoo, and a restorative hair mask to neutralize brassiness, enhance shine, and leave hair feeling soft, smooth, and radiant after coloring.
Indications:
- Permanent hair coloring for achieving a cool pearl blonde shade (shade 7.12)
- Ideal for dark blonde to light brown hair seeking a cooler, ash-pearl finish
- Suitable for covering gray/white hair with up to 100% coverage
- Recommended for maintaining colored hair vibrancy and neutralizing yellow or brassy tones
Key Benefits:
- Provides rich, permanent cool pearl blonde color with multi-dimensional shine
- Covers gray hair effectively for an even, natural-looking result
- Helps protect hair during and after coloring with conditioning care
- Includes purple shampoo to neutralize brassiness and maintain a cool tone
- Includes nourishing hair mask to restore softness, smoothness, and shine after coloring
Goals:
- Achieve a salon-quality cool pearl blonde shade at home
- Maintain vibrant, long-lasting hair color with reduced brassiness
- Protect and care for color-treated hair for a healthy, glossy finish
- Ensure even, full coverage from roots to ends, including gray hair
Specialty:
- Permanent hair color system with triple-care technology (color, protection, and shine)
- Formulated for at-home use with professional-inspired results
- Provides up to 100% gray coverage when used as directed
- Includes purple shampoo specifically to help keep blonde tones cool and pearl-like
- Designed for all hair types, including color-treated and gray hair
- Easy-to-use kit with applicator, gloves, and post-color care products
Key Ingredients:
- Hydrogen Peroxide – Oxidizing agent in the developer that helps lift natural pigment and develop permanent color
- Ammonium Hydroxide – Alkalizing agent that opens the hair cuticle to allow color pigments to penetrate
- Color Pigments – Specially selected cool and pearl-toned pigments to create shade 7.12 cool pearl blonde
Texture & Finish:
- Creamy hair color and developer mixture for easy, drip-free application and even coverage
- Purple shampoo with a smooth, foaming texture that gently cleanses while depositing violet tones to counteract brassiness
- Nourishing hair mask with a rich, creamy texture that leaves hair feeling silky, manageable, and glossy with a cool, luminous pearl blonde finish
How to Use:
- Perform a skin allergy test 48 hours before each use, following the instructions in the leaflet.
- On dry, unwashed hair, put on the provided gloves. Squeeze the colorant into the developer bottle and shake well until fully blended.
- Apply the mixture first to the roots, section by section, then distribute through lengths and ends, ensuring complete saturation.
- Leave on for the recommended processing time stated in the enclosed instructions (follow leaflet; typical processing time is around 30–40 minutes, but exact timing must follow the pack insert).
- Rinse thoroughly with warm water until the water runs clear. Wash with the included purple shampoo as directed, then apply the hair mask, leave on for the recommended time, and rinse. Style as desired.
Suitable For:
- Skin Types: Not applicable (hair coloring product; avoid contact with skin as much as possible)
- Hair Types: Suitable for most hair types including natural, color-treated, and gray hair; best suited for dark blonde to light brown bases aiming for cool pearl blonde
- Concerns: Gray hair coverage, dull color, brassiness in blonde hair, lack of shine and vibrancy in colored hair
Results:
- Visible color result immediately after the first application, with cool pearl blonde tones and enhanced shine when used as directed.
- With regular use of the included purple shampoo and proper hair care, color vibrancy and cool tone can be maintained for several weeks, depending on hair condition, washing frequency, and aftercare routine.
Side Effects:
- May cause skin irritation or allergic reaction in sensitive individuals
- May cause eye irritation if product comes into contact with eyes
- May cause scalp sensitivity, itching, or redness during or after application
- Rarely, respiratory irritation may occur if vapors are inhaled in poorly ventilated areas
- Note: If severe irritation, rash, burning, swelling, difficulty breathing, or discomfort occurs, rinse immediately, discontinue use, and seek medical or dermatological advice.
Precautions:
- Patch test recommended 48 hours before each use, even if you have used hair color before
- Avoid direct contact with eyes; if contact occurs, rinse immediately and thoroughly with water and seek medical advice if needed
- For external use only; do not ingest
- Do not use on irritated, damaged, or diseased scalp
- Always follow the instructions leaflet inside the pack carefully, including processing time and mixing ratios
- Use suitable gloves during the entire coloring process
- Keep out of reach of children
- Store in a cool, dry place away from direct sunlight and heat sources
Disclaimer:
All pharmacy products are intended for general use only and do not replace professional medical advice, diagnosis, or treatment. Always consult a healthcare provider before use. Results may vary, and no specific outcomes are guaranteed. Products are not intended to diagnose, treat, cure, or prevent any disease unless stated. Follow label instructions carefully, as misuse may cause adverse effects. Compliance with local laws is the customer’s responsibility.







